ALABAMA

Gadsden-Etowah County Economic Development Corporation

CALIFORNIA

California Association for Local Economic Development

Destination Irvine

Fresno County Economic Development Corporation

Sacramento Area Commerce and Trade Organization

San Diego Regional Economic Development Corporation

The Irvine Company

Tulare County Economic Development Corporation

The Beacon Council (Miami-Dade)

Gainesville Area Chamber of Commerce

Jacksonville Chamber of Commerce

Ocala-Marion County Economic Development Corporation

FLORIDA

Georgia Department of Industry Trade and Tourism

Maui Economic Development Board

Maui High Performance Computing Center

Maui Research and Technology Park

GEORGIA
HAWAII

City of Carmel

The Greater Topeka Chamber of Commerce/Go Topeka

INDIANA
KANSAS

AMREP Southwest Inc. (Rio Rancho)

Santa Teresa Development Company

Buffalo Niagra Enterprise

National Grid

New York State Electric & Gas

Saratoga County Economic Development Corporation

NEW MEXICO
NORTH CAROLINA

North Carolina Department of Commerce

Greater Oklahoma City Chamber of Commerce

Oklahoma Department of Economic Development

OKLAHOMA
ALASKA

Anchorage Economic Development Corporation

ARIZONA

Greater Phoenix Economic Council

MISSISSIPPI

Area Development Partnership (Hattiesburg)

Hattiesburg Convention and Visitors Bureau

Mississippi Development Authority

University of Southern Mississippi

NEW YORK
PENNSYLVANIA

Pennsylvania Department of Community and Economic Development

Pittsburgh Regional Alliance

The Allegheny Conference

PUERTO RICO

Puerto Rico Industrial Development Company

Chattanooga Area Chamber of Commerce

Memphis Area Chamber of Commerce

TENNESSEE

USVI Department of Economic Development and Agriculture

U.S. Virgin Islands Industrial Development Commission

U.S. VIRGIN ISLANDS

AN AGGREGATE LIST FROM 25+ YEARS IN ECONOMIC DEVELOPMENT MARKETING

UTAH

Economic Development Corporation of Utah

Park City Chamber of Commerce and Visitors Bureau

Vermont Department of Economic Development

VERMONT

City of Tacoma Economic Development Department

State of Washington Office of Trade & Economic Development

WASHINGTON
WEST VIRGINIA

Morgantown Economic Development Authority

UNITED STATES

INTERNATIONAL

BARBADOS

Barbados Investment and Development Corporation (BIDC)

NEW ZEALAND

New Zeland Trade & Enterprise

Rob DeRocker, President of Rob DeRocker & Associates, is an economic development marketing consultant based in Sleepy Hollow, NY and St. Croix, U.S. Virgin Islands with more than a quarter century’s worth of experience in the field.

For 18 years Rob served on the staff at Development Counsellors International, a Manhattan-based marketing and public relations firm specializing in economic development and tourism.  Starting in 1990 as an account executive, Rob advanced to become the firm’s executive vice president and part owner.  He headed up the firm’s media relations activities, helping to solidify DCI’s equity among the national and international business press.  Rob also served a pivotal role in enhancing relationships with the nation’s top site selection consultants, professionals that advise companies on their expansions and relocations.

Rob left the DCI partnership in 2008, but continued to work with the firm for several years as a senior counselor, primarily in marketing the Commonwealth of Puerto Rico for business investment, an assignment Rob had landed for DCI in 2002 and continued to serve until 2012.  

Over the years Rob has personally served some 40 client communities—cities, regions, states and countries—stretching from Barbados to New Zealand, and including some three dozen jurisdictions within the United States (click here for a comprehensive list).  

Rob retains a close relationship with top-tier media. In addition to placing clients in their outlets, he has been often quoted on economic development issues himself—in media that include The Wall Street Journal, The New York Times, The Financial Times and many other business publications—while also appearing on CNN, Fox Business News and National Public Radio among other broadcast outlets. 

Earlier in his career Rob served as reporter for two community newspapers in Brooklyn and Manhattan, and later as the speech writer for New York’s Deputy Mayor for Finance and Economic Development.  Rob was also founding executive director of Habitat for Humanity in New York and was responsible for recruiting former President Jimmy Carter as a volunteer carpenter on the group’s first project on the Lower East Side of Manhattan.  The week-long work party was the “hammer swing heard around the world” that first put Habitat in the international spotlight. 

 

​Rob was raised in Gloversville, a small town in Upstate New York, but moved to New York City in 1978, where he completed his bachelor’s degree in political science at New York University in 1980.  He and his wife, Melinda, a professional singer, live in Tarrytown, NY along with their black Labrador, Evelyn, and also have a home in St. Croix, U.S. Virgin Islands, where Rob holds a real estate license. 

About Rob

Rob DeRocker

 
  • NATIONAL & INTERNATIONAL MEDIA RELATIONS
  • CORPORATE SITE SELECTION CONSULTANT RELATIONSHIPS
  • ECONOMIC DEVELOPMENT MARKETING STRATEGIES
  • REAL ESTATE SALES & RENTALS (US VIRGIN ISLANDS)

"When it comes to defining the message and delivering it into the right hands, there are few better than Rob DeRocker. Rob has used his skills in site selection and media relations to help the City of Carmel tell our story beyond the borders of Indiana and the Midwest. Rob's experience and deep connections among key sources with national importance have proven to be invaluable in our efforts to succeed as a city."

-James Brainard, Mayor, Carmel, IN

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EXPERIENCE
CLIENTS
MEDIA
 
 

ROB DEROCKER & ASSOCIATES

International economic development marketing, public relations and consulting, as well as real estate transactions in the U.S. Virgin Islands

2012-Present

President

2011-Present

Realtor

CALABASH REAL ESTATE

Promoting the island of St. Croix, USVI, and advocating for its growth and development through property investment

DCI

Assistance in marketing Puerto Rico for business investment

2012-Present

Senior Counselor

1990-2012

Executive, VP

DCI

22 years promoting cities, regions, states and countries for economic development, tourism, investment and growth

ROB DEROCKER & ASSOCIATES

International economic development marketing, public relations and consulting, as well as real estate transactions in the U.S. Virgin Islands

2012-Present

President

2011-Present

Realtor

CALABASH REAL ESTATE

Promoting the island of St. Croix, USVI, and advocating for its growth and development through property investment

DCI

Assistance in marketing Puerto Rico for business investment

2012-Present

Senior Counselor

1990-2012

Executive, VP

DCI

22 years promoting cities, regions, states and countries for economic development, tourism, investment and growth

ROB DEROCKER & ASSOCIATES

International economic development marketing, public relations and consulting, as well as real estate transactions in the U.S. Virgin Islands

2012-Present

President

2011-Present

Realtor

CALABASH REAL ESTATE

Promoting the island of St. Croix, USVI, and advocating for its growth and development through property investment

DCI

Assistance in marketing Puerto Rico for business investment

2008-2012

Senior Counselor

1990-2008

Account executive; Vice President, Executive Vice President and Partner

DCI

18 years promoting cities, regions, states and countries for economic development, tourism, investment and growth

 
 
CONTACT ROB

PHONE: 917-658-4653       EMAIL: rob@robderocker.com      ADDRESS: 245 South Broadway, Sleepy Hollow, NY 10591

 

A Sampling of Client Media Placements

Carmel, Indiana
Saratoga, New York
State of Oklahoma
Commonwealth of Pennsylvania
TESTIMONIALS

"I've worked with Rob DeRocker for over 18 years and have a keen appreciation for the talent and focus he brings to his efforts on behalf of local governments. Rob understands the special economic strengths and resources of a community and can develop an effective communications strategy to tell that  story to the national media.  The result takes those places to the next stage in their ability to attract investment and undertake new opportunities."

Len Simon, Simon and Company, Inc, Washington, DC, Federal Relations  and Intergovernmental Affairs for Local Governments

“I have had the pleasure of knowing Rob for more than 20 years.  He is smart, creative, professional and possesses great relationships with the media.  We have referred him repeatedly to corporate clients and economic development organizations located throughout North America.  His understanding of economic development, ability to explain it in a clear and concise manner and position a story well with the media leverages great results for clients.”

Larry Gigerich, Executive Managing Director, Ginovus, Fishers, IN

“Rob is one of the most connected and thoughtful advisors in media and economic development.” He ties together unique and pragmatic skill sets, understands client needs and leverages a diverse array of resources to make things happen fast.”

Tom Stringer, Global Head of Site Selection and Incentives, BDO Consulting

"Economic Development is a unique profession, which is not always understood. Everyone wants to promote the business assets of their community, create jobs and attract investment but not everyone understands how to do it. This is especially true when it comes to Economic Development Public Relations and Communications. After a few failed attempts to find a public relations firm to help us with a National PR Campaign, I was referred to Rob DeRocker by a friend and close colleague. After meeting Rob, I knew right away that he knows economic development and the key stakeholders in a community. He can easily identify community spokespeople, what makes a community unique, and what stories will appeal to the media and the mass market. Rob just gets it.

What made Rob especially impactful was his ability to build and maintain long term relationships with the media. I was amazed at his ability to pitch stories and get meetings with writers and reporters. He was able to secure meetings with writers and with some basic coaching, he set the stage for our stakeholders to tell the stories of our business environment in a relaxed and conversational atmosphere. I was amazed at how quickly his work garnered results which started with a meeting, followed by visits to our community and shortly after – REAL media coverage, which begat more coverage. We ended up garnering stories in The Christian Science Monitor, The Economist, ABC World News with Diane Sawyer – Made in America, Huffington Post and more. He was also able to help our local Convention and Visitors Bureau meetings with professional trade journals and the results were worth every cent of our contract.

 

When you hire Rob, you get Rob – not a junior level PR person to fulfill promises made in the initial meeting. His experience and network is invaluable and I look forward to the opportunity to work with him again." 

Shelby Schneider, Director of Marketing, Saratoga Economic Development Corporation, Saratoga County, NY

“I have known Rob DeRocker for over 15 years.  He has a unique combination of skillsets including strategic and tactical thinking.  This is invaluable for any economic development organization seeking to create best-of-class marketing/business attraction programs.”

Dennis Donovan, Principal, Wadley Donovan Gutshaw Consulting, Bridgewater, NJ

"Rob is one of the few PR people whose calls I will always happily return, safe in the knowledge that he never wastes my time and always has an interesting story to pitch."

Matthew Boyle, Senior Reporter at Bloomberg News

"When it comes to defining the message and delivering it into the right hands, there are few better than Rob DeRocker. Rob has used his skills in site selection and media relations to help the City of Carmel tell our story beyond the borders of Indiana and the Midwest. Rob's experience and deep connections among key sources with national importance have proven to be invaluable in our efforts to succeed as a city."

James Brainard, Mayor, Carmel, IN

 

© Rob DeRocker & Associates 2018